james leath speaking

James is the Founder of Unleash the Athlete and former Head of Leadership and Character Development at IMG Academy. He teaches the mental strength skills and leadership development tools to athletes, coaches, and gamers through interactive lectures and team building activities.

Using stories, improvisation, audience participation, and lots of energy, James provides an experience for the audience with clear takeaways for continued growth. He uses his “Do, Say, Be” formula for developing leaders and empowering them to take ownership in their personal development through goal setting, self-talk, commitment, and teamwork.

James enjoys working out, traveling with his family, and reading. He holds a Bachelor’s degree in Communication from Fresno State and a Master’s degree in Performance Psychology from National University.


  • NCSA Certified Strength and Conditioning Specialist

  • Association for Applied Sport Psychology, Member


  • B.A. in Communication - Fresno State

  • M.A. in Performance Psychology - National