Can you lose twice in one competition?

Quoting Vince Lombardi is a daily occurrence when dealing with my athletes. I am positive you have heard someone say this: "Winning is not a sometime thing; it's an all time thing."I wonder if coaches make the mistake in thinking Lombardi was obsessed with the scoreboard. The rest of the quote goes like this: " You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing." Of course, the context of this quote is within a much bigger speech, but this is its thesis. Winning can be accomplished even though the score says you were defeated. When going against a far superior competitor, winning on the scoreboard may not be realistic but going all out and "leaving nothing on the field" is imperative. Why not? That what competing is all about! Dare I say you lost TWICE if you didn't give everything you have AND the scoreboard says you lost! A double defeat. That will for sure keep you up late at night sobbing about your "what if" story.