The Top 12 Questions from Aspiring Mental Performance Coaches
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1. Can you really make a living as a mental game coach to athletes?
Yes, you can. However, it requires dedication, networking, continued education, and establishing your brand. Many elite athletes, from individual sports to team sports, recognize the importance of the mental game and are willing to invest in it.
2. Who should I contact to find athletes and coaches to hire me?
Start with local sports clubs, athletic departments of schools and universities, and private training facilities. Also, attending sports-related conferences, workshops, and seminars can help you network and meet potential clients.
3. How do I find work with athletes and teams?
Network with existing contacts.
Offer workshops or seminars on mental performance in local sports facilities.
Attend sports events and engage with athletes and coaches.
Partner with physical trainers who might have clients in need of mental coaching.
4. Should I spend my time writing a book or talking to coaches and athletes?
While writing a book can establish you as an authority in the field, direct engagement with coaches and athletes can lead to immediate opportunities. It might be beneficial to strike a balance: engage with athletes and coaches while working on your book in your free time. But yes, you should write a book!
5. Should I offer my services for free initially?
Offering complimentary sessions can be a way to showcase your skills, especially if you're new to the field. However, be sure to set clear boundaries to ensure that potential clients understand the value of your services in the long run.
6. Do I just need to advertise my services to let others know I exist?
While advertising can be effective, word-of-mouth and direct referrals often carry more weight in this profession. Networking, attending events, and actively participating in the sports community can make a significant difference.
7. Should I do a website, and how do you get a website up and running?
A professional website is crucial. It provides potential clients with information about your services, qualifications, and testimonials. There are many platforms, like WordPress, Wix, and Squarespace, that allow you to easily create a website. If unsure, consider hiring a web designer.
8. What if I can’t make this career work? Do I need to find a teaching job?
If you're passionate about mental performance but find it challenging to sustain a full-time career, consider diversifying. Teaching, offering workshops, or combining it with another profession (like physical training) can be an option. Remember, many paths can lead to success.
9. What are other successful mental game experts doing? Successful experts often:
Continuously educate themselves and stay updated on the latest research.
Engage in public speaking or media appearances.
Collaborate with other professionals in the sports industry.
Offer online courses or webinars.
Write articles, blogs, or books on the subject.
10. How do I establish my credibility in the field?
Acquire relevant certifications and join professional organizations.
Seek testimonials or endorsements from athletes or coaches you've worked with.
Publish articles or research on mental performance.
Attend conferences and workshops to network and stay updated.
11. How important is it to have a niche or specialty?
While you can start as a generalist, having a niche (e.g., working with golfers, tennis players, or team sports) can differentiate you in a crowded market. As you gain experience, you'll identify where your passion and expertise align best.
12. How do I handle skepticism about the value of mental coaching?
Educate and inform. Offer evidence-based information, share success stories, and be patient. The more results athletes see, the more they'll believe in the value of mental performance coaching.
