Beyond the Game: July/August 2024 Cohort

Are you an aspiring Mental Performance Coach or an experienced coach looking to enhance your business?

I've been blessed to work with some incredible companies (IMG Academy, Gatorade, Exos Performace) and teams (Dallas Cowboys, Chicago Bulls, Green Bay Packers), and one thing is for sure: every athlete needs a mental performance coach!

Unfortunately, most graduate programs do a great job teaching the skills but lack an entrepreneurial component. Our comprehensive eight-week program bridges the gap often found in sports psychology programs – taking your educational background and experience and translating it into a thriving business.

NOTE: If you cannot make the times, it’s okay! We will set up weekly check-ins to make up for any or all of the morning meets.

The “Beyond the Game” program is designed to elevate your coaching to the next level! This program is for coaches of athletes of all ages, genders, and sports, from elementary to college levels. Whether you aim to start your own mental coaching business or seek to develop a mental game program within your current team or organization, this cohort is designed to bring coaches together, fostering community, creativity, and inspiration. You'll learn how to crush team presentations, boost individual athlete performance, and foster resilience, providing comprehensive support to your athletes both on and off the field. Previous coaches have used this program to:

• Implement mental game programming across an athletic department

• Become a better presenter.

• Write a book on mental performance coaching

• Create an off-season / in-season summer mental game curriculum

• Build a mental performance coach business

This cohort will meet virtually on Fridays at 11 a.m. PST on July 26 and August 2, 9, 16, 23, and 30.

If you miss or cannot make a session, it will be recorded and sent to you shortly after we finish.

Each session is designed to provide you with the tools, techniques, and practical know-how to excel as a mental performance coach and navigate the business aspect of your practice.

Over the six sessions, we will discuss gaining key insights into defining roles, responsibilities, and continuous learning opportunities, identifying target markets, and formulating your unique services and product offerings.

We are keeping this cohort small, so if you are interested, grab your virtual seat!

You'll also learn how to establish an impactful online presence, implement effective marketing strategies, and master the art of pricing and financial management. With an average of 2-4 hours of work per week, including weekly virtual Team Huddles or personalized 1:1 coaching sessions, this is an immersive learning experience.

What you get:

• Downloadable Course Workbook

• PowerPoint templates to build your own slides on

• Access to private Slack Channel

• Link to recordings of virtual calls

What to expect:

• An average of 2 to 3 hours of work per week. Virtual meets are approximately an hour, while homework pursuits can take 1-2 hours to complete.

• One virtual Team Huddle a week and two 1:1 coaching sessions. Team Huddles are 50 minutes in length and occur on Friday mornings. If Team Huddles are missed, 1:1 coaching sessions are available on a first-come, first-serve basis.

Curriculum Overview:

• Week 1: Introduction to the course, meeting the team

• Week 2: Building a Metal Game Program

• Week 3: Continuous Learning and Creating Content

• Week 4: Services and Product Offerings (1:1 session check-in)

• Week 5: Establishing Your Online Presence

• Week 6: Marketing Strategies and Next Steps