The Entrepreneurial Guide for
Mental Performance Coaches

In "Beyond the Game," mental performance coach James Leath provides a transformative guide for aspiring professionals in sports and coaching. Drawing from extensive experience with top-tier teams, Leath offers invaluable insights and practical steps to build a successful coaching career. From understanding your target market to creating tailored services, branding, marketing, and financial management, this comprehensive blueprint empowers coaches to make a lasting impact in the world of sports and beyond. Unlock your potential for greatness with "Beyond the Game."

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Beyond the Game: Build a Mental Coach Business (Dec 1 - Jan 26)

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Here is an overview of each module:

I welcome you to the program and explain what the experience will be like.
What does it mean to be a Mental Performance Coach? We dive into the depths of responsibilities, expectations, and the transformative influence you hold in an athlete's life.
What are the pillars of our profession? Explore the diverse educational paths, hands-on training, and the undying commitment to continuous learning.
Who are the individuals seeking our expertise? Engage in one-on-one sessions designed to identify and understand the intricacies of your target market. Learn to align your vision with the needs of those you wish to serve.
How can we best serve our clients? Delve into the process of designing impactful services and products tailored for mental performance enhancement.
How do we make our mark in the digital world? Master the art of online branding. Whether it's through an elegant website or vibrant social media engagement, ensure that your digital footprint is both memorable and meaningful.
How do we make sure our voice is heard? Immerse yourself in marketing strategies tailored for the unique needs of coaches. Discover how to communicate your value, create compelling content, and build lasting relationships.
How do we ensure financial sustainability while offering value? Engage in intimate one-on-one sessions to craft your pricing strategy. Grasp the importance of budgeting, financial planning, and envisioning a roadmap for long-term success.

communication

Dec 18, 2023

The Art of Effective Communication in Coaching

Great communication in coaching is about creating an environment where your athletes feel they can speak up, where their opinions are valued, and where everyone is working together towards a common goal. It's in these environments that athletes truly flourish, where performance soars and strong, cohesive teams are built.

confidence, injuries, gymnastics

Oct 12, 2023

Rebuilding Confidence Post-Injury

In the end, it’s all about taking that leap of faith, both metaphorically and literally in the case of a gymnast. The road to recovery is as much about healing the mind as it is about healing the body. It’s not about the setback; it’s about the comeback! With the right approach, your gymnast will not only return to the mat but will fly higher than ever before.

self-talk, Emotional Control

Sep 28, 2023

Self-Talk Conversation

In this article, we'll dive into the world of self-talk in high school volleyball. We'll explore why it's essential, the impact it has on performance, and provide practical tips for coaches to empower their players with this invaluable mental skill. So, get ready to discover how we can elevate our young athletes' game through the power of self-talk.

parenting, mentaltoughness

Jul 27, 2023

Mental Toughness for Young Athletes

In pursuing mental toughness, young athletes inevitably encounter various challenges that can impede their growth and development. This chapter is dedicated to exploring these obstacles and equipping both parents and young athletes with effective strategies to overcome them. As we delve into these common hurdles, we aim to empower young athletes to build a strong foundation of mental resilience, allowing them to excel in their sports journey and beyond. By fostering an environment of support, understanding, and open communication, parents play a vital role in guiding their children through these challenges, helping them develop the mental toughness needed to overcome setbacks and thrive in the face of adversity.

gender specific

Jul 18, 2023

You Hit Like a Girl

A great myth in America is that sports build character. This is false. The late Billy Graham once said, “A coach will impact more people in one year than the average person will in an entire lifetime.” Just a reminder that the student-athletes are always watching. Your words will echo in their minds for the rest of their lives. Your echoes can be a blessing or a curse. You decide.

Developing Mental Strength and Resilience in Youth Athletes

empowered coach

Jun 2, 2023

Developing Mental Strength and Resilience in Youth Athletes

Athletes develop mental toughness when provided the necessary support and resources to manage stress and maintain a healthy balance between sports and other aspects of their lives. You can encourage athletes to practice stress-reducing techniques such as mindfulness, visualization, and deep breathing exercises.

mentaltoughness, activity

Jun 1, 2023

Mental Toughness Training Examples

This training involves working with a sports psychologist or mental toughness coach to develop strategies for improving mental toughness. The training may include deep breathing, positive self-talk, and meditation.

empowered coach, activity

Sample Visualization Exercises

Visualization Exercises (examples): These exercises involve athletes picturing themselves performing well in a competition. Visualization exercises help athletes develop mental toughness by building confidence and reducing anxiety.

athlete development

Sample Competitive Drills

Competitive Drills: These drills pit athletes against each other in a competitive environment, where they must fight to win. For example, a soccer coach might set up a scrimmage where the athletes must compete against each other to score goals.

athlete development, activity

Sample Decision-Making Drills

These drills simulate game-like situations where athletes must make quick decisions under pressure. For example, a basketball coach might set up a drill where the athlete has to make a split-second decision on whether to shoot or pass the ball.

Sample Endurance Drills

Endurance Drills: These drills are designed to challenge an athlete's physical and mental endurance by pushing them to their limits. Examples include running intervals, swimming laps, or high-intensity cycling for extended periods.

youth sports

May 30, 2023

Empowering Young Athletes

Remember, as a youth sports coach, your goal isn't to create professional athletes but to instill a love for the game, nurture a healthy lifestyle, and teach valuable life skills. Approach your role with enthusiasm, patience, and understanding, and you'll significantly impact your young athletes' lives.

May 25, 2023

Beyond Talent: The Crucial Role of Character in Athlete Recruitment

Recruiters consider an athlete's on-field talent and off-field behavior, personal conduct, and compatibility with team culture. The article serves as a valuable guide for aspiring high school athletes, stressing the need for integrity, discipline, and positive interactions as pivotal aspects of their athletic journey and, ultimately, their recruitment potential.

May 12, 2023

Emphasizing the Importance of Failure

Remember, as coaches, we serve as the master storytellers of our athletes' experiences. We help them weave their tales of struggle, triumph, trials, and resilience. We encourage them to see the beauty in each chapter of their story, reminding them that it's through the difficult pages that the most profound growth occurs.

May 4, 2023

Game On: Crafting Engaging Practices for Youth Athletes to Maximize Fun and Learning

As a coach, it is essential to structure practices to maximize engagement and learning for your young athletes. By creating a positive and stimulating environment, you can help your athletes develop the physical, cognitive, social, and emotional skills necessary for success both on and off the field.

Creating a Positive Team Culture: Defining, Reinforcing, and Celebrating Team Values

Values, culture

Apr 25, 2023

Creating a Positive Team Culture: Defining, Reinforcing, and Celebrating Team Values

By recognizing and rewarding athletes who embody the team's values, coaches can create a positive team culture where athletes are motivated to uphold the values and support one another. This recognition also reinforces to athletes that their behavior and actions have an impact on the team's success and encourages them to continue to strive towards embodying the team's values. Additionally, recognizing and rewarding athletes who uphold the team's values can foster a sense of pride and ownership in the team's culture, leading to increased commitment and dedication from the athletes.

Feb 22, 2023

How Athletes Can Use the Power of Breath to Improve Performance

Breathwork is a powerful tool athletes can use to improve their performance on the sidelines. By practicing simple breathing techniques, athletes can increase endurance, recover more quickly, reduce anxiety, and improve focus. Whether you are a professional athlete or just looking to improve your performance in your favorite sport, breathwork is a simple and effective way to gain an edge.

Feb 13, 2023

Activity: Monster Draw

Monster Draw is a fun and engaging activity for participants to practice their communication skills and creativity. In this activity, two participants sit back to back, one describing a cartoon monster while the other draws it. This activity teaches the importance of clear communication and how it can affect the outcome of a task. Includes lesson plan.

The Entrepreneurial Guide for Mental Performance Coaches

Is it time to take your knowledge and experience and turn it into a business?

Here is an overview of each module:

Module 1: "Where Do We Begin?"

Module 2: "What's My Role?"

Module 3: "Where Did We Come From?"

Module 4: "Who Do We Serve?"

Module 5: "What Do We Offer?"

Module 6: Carving Your Online Niche

Module 7: "How Do We Spread the Word?"

Module 8: "What's Our Worth?"

jamesleath.com

The Entrepreneurial Guide for
Mental Performance Coaches